Positano is one of the best places on the entire Amalfi Coast to take beautiful photos for your Instagram feed. Its narrow streets, beautiful views, and houses painted in vibrant colors make the perfect photo backdrop. In this blog post I’ll share my favorite Positano Instagram spots to give you ideas about where to take the perfect shot. This blog post contains affiliate links. When you make a purchase I may get a small commission at no extra cost to you. Find out more here.
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- Flights
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- Amalfi Coast sailing trip I’ve been on (take $50 off any Tryps trip with code IOANA)
- Europe train tickets
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1. The water
The best way to visit the Amalfi Coast, including Positano, is on a private boat! A sailing trip is perfect.
That’s because you can admire the spectacular views of the picturesque villages and colorful houses from the water. This is something you can’t easily do if you just visit the towns by land. So in my opinion the best Instagram photo spots are actually on the water.
At the same time you can visit multiple towns and explore their main attractions in a short amount of time.
And, most importantly, you don’t have to drag your luggage up hundreds of stairs every time you go to a new town.
I joined this group trip and it was fabulous. You can read about my experience here. And you can take $50 off with code IOANA if you decide to join any group trip organized by Tryps.
If you can’t go on a sailing trip, take a Positano sunset cruise
Even if you don’t want to join a sailing trip, you can still get a taste of the experience by going on a sunset cruise.
It’s a two-hour cruise where you can enjoy a great view of the Amalfi Coast from the sea, at sunset.
Departing from Positano, the cruise follows the coastline toward Praiano. It passes by secluded bays, striking cliffs, and beautiful hidden beaches.
You’ll also have the chance to see the famous majolica-tiled dome rising above the sea.
The cruise continues all the way to the Fiordo di Furore. This is one of the most iconic spots on the coast.
On the way back, you’ll watch the sun dip behind the Positano mountains, casting a magical glow over the water. The golden hour is the best time for some epic pictures.
2. Franco’s Bar
This famous bar is located next to the popular hotel Le Sirenuse. It offers one of the best views of Positano and it’s a great spot to take pictures.
No reservations are needed, their policy is first-come, first-served. If you want a table with a view, you should arrive at least 30 minutes before it opens or just be very lucky.
Just keep in mind that even if you get in line early, you might still not get a front-row table. There are very few of them and they’re mostly small, two-person tables.
I didn’t get a front-row table, but I still enjoyed the experience. The atmosphere was very elegant, calm and relaxing. And the staff was friendly.
You can still go at the front of the bar and take pictures with the perfect views of the colorful houses perched on the hill.
It is quite an expensive bar, the drinks are about 25 euros. You can chose from a variety of tasty cocktails, limoncello spritz and other drinks.
You won’t find any food here, it is a traditional bar, but the staff will keep refilling your popcorn and olives.
3. A corner 5 minutes away from Franco’s bar
Just a 5-minute walk down the road from Franco’s, you’ll come across a quiet corner that is perfect for taking cool social media pictures.
If you want to make the picture even cuter get a lemon sorbet in a lemon from La Collina Bakery and use it as a prop.
It offers the perfect angle of pastel cliffside houses and the deep blue sea. You won’t be able to miss it since there is always a line of people taking pictures there.
It was one of my favorite spots in Positano.
4. Terrace with lemons and local ceramic art
This terrace is beautifully decorated with benches and ceramic items. It is full of lemon motifs and the signature Positano tiles.
Unfortunately, when I visited around lunchtime it was closed, so I was able to only admire it from the outside. You can still take nice pictures even from the entrance, but if it’s open, you should go inside.
It’s a charming blend of local art and panoramic views. And it’s a very photogenic spot.
You can find it if you walk on the main road (Via Cristoforo Colombo) up the hill towards Le Sirenuse. It will be on the right hand side before you get to Le Sirenuse. You will see it as you walk on the street.
5. La Tagliata Restaurant
I’m so excited to share this amazing hidden gem with you! It’s one of my favorite places in all Italy!
It is a family-owned restaurant located at the top of the hill in Positano, and it is, in my opinion, one of the best restaurants on the Amalfi Coast.
Since it’s located so far up the hill, you won’t be able to walk there, unless you want to workout before dinner.
The restaurant provides a free shuttle service from the town center, which usually takes about 25 to 30 minutes to get there. Just make sure you book your spot in advance by calling the restaurant.
I wouldn’t recommend taking a taxi there, as the fare is usually around 50 euros and it is not worth it since there is a free shuttle available.
At La Tagliata they grow their own vegetables and herbs! They also grow chickens and cows on-site too! Everything is fresh, and you eat farm-to-table.
The food is delicious, and the service is incredible! I recommend you eat family-style if you’re with a group of people so you can sample as many dishes as possible. That’s what we did on the Amalfi Coast group trip.
The cool thing about it is that besides the incredible food (I still dream about it!), you will also enjoy amazing views of Positano since you’re so high up.
So it’s the perfect location to take some of the best photos in Positano.
6. Spiaggia Grande Beach
Also known as Marina Grande, this is the main beach of Positano. It’s located right next to the port, where all the ships and boats arrive and depart, just below the Church of Santa Maria Assunta.
It’s by far the most popular and well-known beach in Positano. It gets very crowded, especially during the high season (July and August). But you’ll be able to enjoy the sun and the sea and also take some iconic photos.
If you want a more relaxed atmosphere during your beach time, you could also check out Fornillo Beach. It’s the second largest beach in Positano and just a 10 to 15-minute walk from the port.
Like all beaches in the area, it’s pebbly, but it offers a more peaceful setting and a relaxed Mediterranean Sea vibe. It’s usually less crowded than Spiaggia Grande.
Can you go to Spiaggia Grande Beach for free?
Like most beaches along the Amalfi Coast, Spiaggia Grande has a small free section. However, if you’re looking for comfort and relaxation, the free area is not the best option.
The beach is quite pebbly, and without proper gear like a mat or beach chair, sunbathing can be uncomfortable.
At Spiaggia Grande in particular, the free section is often very crowded and sometimes it’s even hard to find a spot to lay down your towel.
What beach clubs are there at Spiaggia Grande Beach?
On the other hand, there are several beach clubs. There you can rent a clean sunbed and enjoy well-maintained facilities like showers, changing rooms, and toilets.
Because these spots are very popular, especially during peak season, it’s strongly recommended to book in advance to avoid disappointment.
Of course, all these amenities come at a price! Rates vary depending on the season and the beach club itself, but in general, they start from around 10 euros per person for an umbrella and a sun chair. At more exclusive places, especially during peak season, the cost can even reach 600+ euros. So, make sure to check the prices before you sit down!
Here are some popular beach club options at Spiaggia Grande and around Positano:
- Spiaggia Grande Beach Club – A more affordable option with basic facilities. Sunbeds and umbrellas start from around 10 €.
- Lido L’Incanto – One of the most well-known. Prices range from 70 to 80 € for two beach beds and an umbrella.
- La Scogliera – A luxury choice. Expect to pay anywhere from 200 to 600 € for premium seating and service. A local told me it’s also the spot where celebrities usually choose to spend their beach days, so don’t be surprised if you spot a familiar face relaxing nearby.
- Arienzo Beach Club – Accessible by boat, less crowded. Packages range from 140 to 450 €, often including drinks or lunch.
Just a heads-up: while Positano feels very safe, crowded beaches can sometimes attract pickpockets. I’d recommend keeping your valuables close or leaving them at your accommodation if you plan to swim.
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Ioana was born and raised in Romania, lived in NYC for 14 years, and is now back in Romania. She fell in love with traveling when she was little and used to visit her aunt in Vienna. Then in high school she was able to visit Siberia, Turkmenistan, Istanbul, and Tokyo through chemistry competitions. As an adult she started to travel solo once she turned 30 and visited 20+ countries so far. Ioana is a full time travel blogger and content creator with an audience of 80K+ people on Instagram. She loves to share travel recommendations and tips.